#160 SmartCash branded crowdfunding/crowdsourcing platform

By Dahlhaus


This proposal describes the development of a SmartCash branded crowdfunding/sourcing platform based on Heroes & Friends API solution (https://www.heroesandfriends.com4). SmartCash SOCIAL Projects that received SmartHive grants, can use this solution to build a community around their movement, request for additional donations, and communicate how the SmartCash was spend. Next to that will Heroes & Friends make SmartCash a standard payment method for all its customers (500+ to date) as well.


Description of Heroes & Friends
There are a lot of bottom up initiatives and movements globally that are taking up the challenge to create real sustainable change in all sorts of areas. A lot of these movements are struggling to survive due to the lack of resources.

Heroes & Friends is a new platform offering these social movements the tools to reach out to a large crowd and find the necessary cash and in kind resources to maximize impact.


Heroes & Friends does not charge any costs over cash donations. All donations are going directly to the project.

Why SmartCash on Heroes & Friends?
At Heroes & Friends we use Stripe and PayPal as payment providers. Currently we can only support projects that operate in regions serviced by these payment providers. We get requests from Africa and South America we cannot support now. We will add SmartCash QR codes as a payment option to enable these projects to collect funds. In the future, when SmartCash POS is ready, this can be implemented as well.

Decentralization is the principle that underpins the platform structure. Projects can be embedded in any 3rd party webpage (Example: https://www.missionlifeforce.org). We are developing a fully API based solution where larger organizations can display their projects in their own branded environment. The SmartCash branded platform will based on this API solution.

Our achievements in 2017:


Application features:
• Projects that have received SmartCash grants can gather an even larger community around their cause.
• Messages sent out in social media can get large reach thanks to the automatic sharing feature (online ambassadors). This can be used to market SmartCash to that audience at the same time (f.e. embedded in images)
• SmartCash community (and beyond) can follow the achievements of a project financed with a SmartCash grant.
• All social media traffic coming form these updates gets redirected back to the SmartCash crowdfunding site.
• The option to support in SmartCash will be available for all projects that use the Heroes & Friends platform, so also for non SmartCash projects, thus increasing trading and exposure.

Possible Future enhancements:
• Agile based sprint funding to enhance the current SmartCash governance model: Agile (sprint) based funding(separate proposal)
• Implementation SmartCash POS solution (separate proposal)
• Integration of other social media networks like Linkedin and Twitter (part of standard road map)
• Recurring payments (part of standard road map)


Date Amount (US$) Amount (Σ) Description Status
February 27, 2018 150.00 283,720.14 * Domain hosting 1 year -
March 30, 2018 10,000.00 18,914,675.90 * Design delivery + first version -
April 29, 2018 5,000.00 9,457,337.95 * SmartCash Payment option -
April 29, 2018 4,500.00 8,511,604.15 * Legal fees - setup terms & conditions -
May 14, 2018 5,000.00 9,457,337.95 * Finetuning platform + create landing / info pages -
May 30, 2018 5,000.00 9,457,337.95 * Launch - project coaching + ongoing dev new features -
* Estimated

Requested Amount

  • Total USD: 29,650.00
  • Estimated SMART: 56,082,014.03
  • Estimated BTC: 1.46615209


  • Created Date: Sunday, February 4, 2018
  • Voting Deadline: Sunday, February 18, 2018 17:05:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones


  • Completed


Yes (424,211.65)
No (379,779.97)
Abstain (13,153.63)

Voting Audit

Address Voting Power Vote Is Valid

Proposal Audit

Date Description Yes No
2019-05-05 23:28:39 Status changed by administrator: Completed. (slpin1) -


  • Dahlhaus 02/08/2018 19:02

    I invite all of you voters and non voters (so the whole community actually) to leave a comment, why you like or dislike this proposal. The feedback provides us, but maybe more important, other community members the necessary learnings for future proposals. It is something that benefits everyone. “Sometimes it's not enough to know what things mean, sometimes you have to know what things don't mean.” ? Bob Dylan. Thank you.

  • Dahlhaus 02/16/2018 16:24

    Integration of Heroes & Friends with "smartcash.cc for social projects", provides the SmartCash community up to $168.000 in free marketing value and brings SmartCash funded projects in the eye of potentially millions of social media users. Main gain of this proposal for the SmartCash community is to drive traffic to the SmartCash branded site and create visibility in social media through our platform. Our strongest feature is the possibility for projects to share content in Facebook, through simultaneous sharing of posts just like Thunderclap does (https://www.thunderclap.it/). We redirect all clicks (page views) from Facebook back the SmartCash branded site. -Facts from our platform- Average clicks (page views) from Facebook message to a project page with 12 ambassadors (average 338 friends) is 600 clicks (page views). Average number of messages per project per year is 35. We provide a solution for 40 concurrent projects. Cost-per-click (resulting in a page view) for a Facebook ad is +/- $ 0,20. (600 clicks (page views) X $ 0,20 x 35 messages x 40 projects) = total potential free marketing value of the proposed platform. If only 17% of this potential value is achieved, there would be a full ROI. This is even excludes any additional donations the projects will receive. We will help the projects to reach these views with our technology, but also with personal advice.