#660 2 million Brazilians knowing Smartcash - Marketing in Brazil

By mkt Smart Brasil

Summary

This project intends to obtain resources to invest in marketing for Smartcash in Brazil, developing videos and banners to divulge in the main sources of information of Brazilians who invest, or can invest in Smartcash. The focus will be on Instagram and aims to reach 2,000,000 Brazilians.

Description

Our cryptomoeda has many differentials. This is not news to people who get involved in the Smartcash community. However, for our currency to grow it needs to reach as many investors as possible and potential investors. It is at this moment that this project intends to enter. Use the feature received by SmartHive to conduct marketing from Instagram to Brazilians.

 

We will develop arts and videos to publish sponsored on Instagram. The amounts involved in this project will serve to produce the materials and pay the advertising to reach the largest number of people with the investment profile.

 

It is important to consider that, in addition to all the online visibility that this project will bring, other factors show the importance of this investment in Digital Marketing: it will help build a qualified audience for Smartcash and still deliver real and measurable results.

 

In general, we will aim to reach more than 2,000,000 Brazilians and that the posts are viewed (impressions) at least 5,000,000 times.

 

As positive points, it is important to realize that this project has advantages such as: Strengthening the image with the Brazilian public that has investment potential; Speak to the right audience at the right time; To leave in front of the other criptomoedas who never made investments; Analyze results accurately.

 

As a strategy for this project, the online marketing funnel will be considered:

  • 10 sponsored posts will be carried out to reach the Visitor profile that will last 2 months of action.
  • After this period, there will be another 10 posts to reach people with the Lead profile. The goal is that during the previous 10 posts it is possible to bring a number of people from the visitor profile to the Lead profile.
  • Hold another 10 posts so investors see Smartcash as an investment opportunity.
  • Finally, 10 more posts to try to convert those interested in customers.

 

In this universe of 40 posts, some will be in art and others in videos. In the advertisements of Instagram it is imagined to direct the reached public to the site of the Smartcash.

 

 

The value established in this project will serve to pay the posts in Instagram as well as the production of some materials.

 

 

The Brazilian numbers on Instagram:

  • 70% of companies use Instagram
  • 30% of users have already purchased products they have seen on Instagram
  • 80% of users interact with at least one brand
  • More than 1 million users visited a site from Instagram
  • Brazil has more than 57 million active users on Instagram
  • Instagram is the favorite social network of Brazilians with 47.1% of the votes, while Facebook has 29.1%.
  • Most Brazilian users are between 18 and 40 years old, even the target audience of Smartcash.

 

 

Milestone 01 - Approval of Visitors' Posts - US $ 1,500.00 - 09/03/2018

Milestone 02 - 10 visitor messages - $ 11,000.00 - 9/17/2018

Milestone 03 - Approval of posts for Leads - $ 1,500.00 - 9/24/2018

Milestone 04 - 10 posts for Leads - $ 11,000.00 - 10/15/2018

Milestone 05 - Approval of posts for Potential Investors - $ 1,500.00 - 10/30/2018

Milestone 06 - 10 posts for potential investors - $ 11,000.00 - 11/20/2018

Milestone 07 - Approval of posts for Customers - $ 1,500.00 - 12/01/2018

Milestone 08 - 10 posts for Customers - $ 11,000.00 - 12/20/2018

Total = US $ 50,000.00

Categories

Outreach

Milestones

Date Amount (US$) Amount (Σ) Description Status
September 03, 2018 1,500.00 513,438.59 * Milestone 01 - Approval of Visitors' Posts -
September 17, 2018 11,000.00 3,765,216.31 * Milestone 02 - 10 visitor messages -
September 24, 2018 1,500.00 513,438.59 * Milestone 03 - Approval of posts for Leads -
October 15, 2018 11,000.00 3,765,216.31 * Milestone 04 - 10 posts for Leads -
October 30, 2018 1,500.00 513,438.59 * Milestone 05 - Approval of posts for Potential Investors -
November 20, 2018 11,000.00 3,765,216.31 * Milestone 06 - 10 posts for potential investors -
December 01, 2018 1,500.00 513,438.59 * Milestone 07 - Approval of posts for Customers -
December 20, 2018 11,000.00 3,765,216.31 * Milestone 08 - 10 posts for Customers -
* Estimated

Requested Amount

  • Total USD: 50,000.00
  • Estimated SMART: 17,114,619.59
  • Estimated BTC: 6.16126305

Schedule

  • Created Date: Monday, August 13, 2018
  • Voting Deadline: Wednesday, August 29, 2018 01:00:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Deactivated

Votes

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No (0.00)
0.00%
Abstain (0.00)

Voting Audit

Address Voting Power Vote Is Valid

Proposal Audit

Date Description Yes No
2018-08-15 00:59:46 Open voting. Deadline up to 2018-08-29 00:59:46. (slpin1) -
2018-08-15 01:00:25 Proposal deactivated. Reason: missing proposal discussion thread.. (slpin1) -

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