#192 Building the SmartCash community in the Netherlands (Stage 1=3 months)

By Frans Aarts

Summary

Smartport.cc, The Dutch Connection Increasing the number of SmartCash users in the Netherlands. The objective is to build a strong SmartCash community in the Netherlands by: Stage 1 • Building site on SmartPort cc including promotion on social media • Facilitation of SmartCashTrade • Building a community of smartcash merchants • Perform as a speaker on several events, goal 20 per Year

Description

Build a site on Smartport.cc

SmartPort.cc will play an important role in the promotion of SmartCash in the Netherlands. First it will be a portal where the merchants get listed and where SmartCash can be bought. Through the year and the years to follow, the site will get more and more sophisticated. Merchants can build a webshop on the site, SmartCash can be bought and sold, maybe we can even list other currencies on the site.
The development of the site should be an ongoing process. Stage 1 will be used to design the site, get it working for buying Smart, so the Public can download a wallet and buy Smart directly, without first buying BTC. In this stage the first merchants who accept SmartCash will be listed. If the budget is sufficient, there will be built in a peer to peer selling facility as well. For this stage a budget is needed of $ 20,000.

Together with that comes the promotion of Smart on social media. A serious campagn costs around $ 300,000 a Year. We will keep it simple, but we need one person who will dedicate at least 20 hrs a week for the campagn. Budget needed: $ 4,000 a month ($ 12,000 stage 1)

 

Building a community of smartcash merchants

We will put a big effort in convincing (web) shopholders, restaurants, bars etc to accept SmartCash as a mean of payment. We will list the merchants on Smartport.cc. We will support the merchants in programming their website in order to be able to accept SmartCash and we will support other merchants to facilitate payments in SmartCash in their shop or restaurant.

Smartport needs a budget per merchant. Smartmerchants get listed on Smartport.cc, get support on organising the payments in Smart and will be invited to the ambassador community. The needed budget depends on the size of the merchant. The size of the merchant is measured on the number of cashdecks. Webshops are rated by the number of yearly visitors.
Needed budget: $ 2.000,00 per Cashdeck. Webshop, $ 1,00 per yearly visitor.

 

Perform as a speaker on several events (goal 5 in stage 1)

Needed Budget: $ 2.000,00 per occasion. This is the fixed fee, and will be used to cover travel expensel/ hotel costs, promotion material, booking costs etcetera. The events will be used to promote SmartCash, to build the community of ambassadors and merchants. If there is spoken on less occasions, off course these occasions won't be declared.

The first occasion to come is the following: https://www.facebook.com/events/225631331328013/

 

Categories

Outreach

Milestones

Date Amount (US$) Amount (Σ) Description Status
April 23, 2018 2,000.00 594,288.97 * Perform as a speaker on several events -
April 29, 2018 4,000.00 1,188,577.93 * SmartCash promotion on social media -
April 29, 2018 10,000.00 2,971,444.83 * Adding Merchants accepting SmartCash -
May 15, 2018 2,000.00 594,288.97 * Perform as a speaker on several events -
May 30, 2018 4,000.00 1,188,577.93 * SmartCash promotion on social media -
May 30, 2018 20,000.00 5,942,889.66 * Build a site on Smartport.cc -
May 30, 2018 2,000.00 594,288.97 * Perform as a speaker on several events -
June 07, 2018 2,000.00 594,288.97 * Perform as a speaker on several events -
June 29, 2018 4,000.00 1,188,577.93 * SmartCash promotion on social media -
June 29, 2018 2,000.00 594,288.97 * Perform as a speaker on several events -
* Estimated

Requested Amount

  • Total USD: 52,000.00
  • Estimated SMART: 15,451,513.12
  • Estimated BTC: 5.09899933

Schedule

  • Created Date: Saturday, March 17, 2018
  • Voting Deadline: Saturday, March 31, 2018 22:52:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Not Funded

Votes

48.26%
Yes (17,362,968.30)
51.74%
No (18,615,466.40)
0.00%
Abstain (0.00)

Voting Audit

Address Voting Power Vote Is Valid

Comments

  • Blockchain Relations 03/18/2018 17:44

    What is your plan for social media promotion? (destinations, types of ads, landing pages, target market, etc.) Businesses in the "real world" wouldn't spend $4k a month without a solid plan (if you presented it earlier, I missed it, but would love to see it).

  • Frans Aarts 03/19/2018 16:04

    The focus will be on: SEO SEA (might be restricted) Set up social media channels, management, creation of content, etc Measuring and monitoring of the efforts, adjust strategy, if needed As you can see these are headlines. I want to be flexible and not being tight to a plan that -in retrospect- didn't work. The final strategy will be decided on in cooperation with the social media partner, in accordance with governing regulation, and adjusted if needed. At the moment I am working with the representative of the merchants union to set up a complete paymentsystem in SmartCash in our region (250.000 inhabitants). We want a local introduction of SmartCash, so it can perform for a short period of time as a local currency. If we get these things going, we will need a far bigger budget than we asked for for now. Now is preparation time, building the right networks/groups/communities so we can really get things to change. I can't give you more comfort for now. It is the first stage, of more to come. So after the first stage you can really see the outcome of the efforts which, I expect, will give you trust for the future. Regards, Frans

  • endlessfun 03/23/2018 15:20

    another inflated proposal. why 10K usd to "add merchants'????

  • endlessfun 03/23/2018 15:22

    lol and 20K to 'build a site on smartcash.cc" you must be joking