#468 EXPANDING THE OUTREACH OF SMARTCASH TO THREE REGIONS OF GHANA

By abasz199

Summary

My name is Abass Iddriss known in the Smartcash community as @abasz, @abasz on twitter and miles_drizzy on instagram. This project is the continuation of our successfully completed project. We therefore tend to increase the adoption of Smartcash in Ghana through grassroots community outreach efforts and to establish marketing methods. Training of 30 newly Smartcash ambassadors in three regions of Ghana to propagate Smartcash. One-on-one meet up with business owners and the ordinary people on the need to sign up and accept Smartcash for their daily transactions.

Description

The problem
For years Ghana and most African countries has been pummeled with high unemployment. Lack of steady positions and corrupt business officials make it hard for entrepreneurs to make their mark on the continent, and Cryptocurrency has given many business owners and workers opportunity they likely wouldn’t have had otherwise.
Cryptocurrency fever is now striking Africa hard. Ghana is one of the few countries in Africa where Cryptocurrency is picking up remarkably and yet, most people still hold a hostile attitude towards these digital currencies which still hinders the adoption rate in the country.
Based on our just completed proposal, it came to our notice that even though the knowledge of Cryptocurrency is rising, many people still don’t know of Smartcash.
This project shall cover the 3 major industrialized and business areas of Ghana (Takoradi, Tema and Koforidua) for the next three months. Our earliest project https://vote.smartcash.cc/Proposal/Details/INTRODUCING-SMARTCASH-TO-THE-ASHANTI-COMMUNITY1 is completed with all milestones and measure of success met with an increase awareness of Smartcash within the region. There is therefore the need to create more awareness on Smartcash and why Ghanaians should adopt and trade using Smartcash.
Several lessons and observations have been made for our first project and there is the need to factor in new development such as training Smartcash ambassadors, contracting bloggers to write on Smartcash and Smartcash radio advertisements.

Contracting bloggers to write on Smartcash
Blogging can be seen as a form of social networking service. Bloggers do not only produce content to post on their blogs but also build social relations with their readers and other bloggers. This however create a great opportunity to advertise ones goods. We shall contract major bloggers to write and share Smartcash contents periodically. This will reach about 15000 Ghanaians and it will increase the adoption of Smartcash in Ghana.
Media advertisement
Outreach is a major advantage with radio ads. Despite criticism for high costs. Advertisers have the best chance to reach large audience through television and radio. Radio advertisement can reach even the illiterates people in the country.
Smartcash radio and advertisement in the nations most watched and listened stations to help educate Ghanaians on Smartcash Cryptocurrency.
Ambassadors program
For massive adoption and usability, there should be massive Smartcash advocacy in developing countries like Ghana. The country is not new to Cryptocurrency but most people are not aware of the impact of Smartcash. To be able to achieve this, ambassadors will be provided with training, funding and materials to perform their own meet-ups, thus exponentially increasing our influence. The project intend to train 30 Smartcash enthusiast to spread and educate the mass on Smartcash digital cash and to clear any misconceptions Ghanaians have on Smartcash Cryptocurrency.

Work done so far
My team and I have been busy advocating Smartcash in Ghana and Ashanti region over the past three months where many Ghanaians have shown massive interest in the coin by signing up and buying Smart to be used for their daily transactions.
https://drive.google.com/open?id=1WhIsdQpcSV6RPC5blMt71pQI0umcP6ka
https://drive.google.com/open?id=10KeOue77FWGivBiClbb1MIzHFww6j8of

We had successful conferences where the participants were educated and were encourage to use Smartcash for financial freedom.
https://drive.google.com/open?id=1NmKwWL-2veWD8p89siAmKiJfmySFMyiz
https://drive.google.com/open?id=1jrHRZNQwjf_l5BHANCoSobt75mCvygKE
https://drive.google.com/open?id=1wjUc9H8m_w_94tIDNZPOMc-Km2YlPO_S

We also had one-on-one meet-up with managers and business owners in Ashanti region where Smartcash was introduce to them as a means of payment of goods and services.
https://drive.google.com/open?id=1nCUD9vj6kE9TodfUQArI8X8bF6WuCUAu
https://drive.google.com/open?id=1ukcINkIBxZgkBAudlwK7sU4BNyNyrpfQ
https://drive.google.com/open?id=1mtIkwt8JTdVTRwKRmtg1rPwai6yeK-GF
https://drive.google.com/open?id=1KSj6rffD6yyqK5vUQWRGeHr1Q0iuvtCe

Mobile money transfer merchants were also educated and encouraged to add the exchange of Smartcash for fiat to their businesses.


https://drive.google.com/open?id=1P7AQTTOkun48H8lXkx4pp22dJgznt7kN
https://drive.google.com/open?id=1AmhiMAEDyCRQK7pEVfn0wiD92949Vslf
https://drive.google.com/open?id=10MyMIYflA8uQ1nZLLMFziYbvyFAexMyo
https://drive.google.com/open?id=1zKzoLEfEqnuDlLBvffZHIE6naCkO1s_a
https://drive.google.com/open?id=1E7sPwUoZ0ipKWXN7GwKEq7cppP6Wqyrr
https://drive.google.com/open?id=1octWMWv1OdAjelJWwlXMt6S0ruZmDV4W

 

We also held radio programs in the Region


https://drive.google.com/open?id=16Nxpv3PI3M9IjxXyZh_fviFWrIjEZKAw
https://drive.google.com/open?id=1gmOaHVFU6YL8WkfAGo2qhoo5QFYuyBFL
https://drive.google.com/open?id=1Uogz7Oer6215RMV7FPnY-4NEwYsYuYZJ
https://drive.google.com/open?id=1wGBzOvSUo6dtzyNQsWw939DT5YZkNkL5

 

What we want to do
We shall also undertake the following

  1. Smartcash one-on-one meet ups
  2. Training of smart ambassadors to reach out to as many people as possible.
  3. Expanding the outreach of Smartcash mobile money transfer merchants’ acceptance.
  4. Involving bloggers to write on Smartcash.
  5. Translation of Smartcash content to Ashanti, a local language in Ghana
  6. Publication of 3,000 Smartcash information brochures

BUDGET
Transportation in each region for a month
$675
Accommodation and feeding for a month
$1250
Smartcash T-shirts
$500
Smartcash radio talk show
$850
Flyers, stickers, wrist band
$455
Smartcash Ambassadors Training
$1250

Bloggers involvement
$950
Publication of 1000 brochures
$1500
Total $7,430
Contingency 5% 371.5
Sub total $7801.5
Total budget for three months $23,404.5
WE ARE THEREFORE REQUESTING NOT LESS THAN $23,404.5 FOR THE NEXT THREE MONTHS IN ORDER TO COVER ALL THE THREE REGIONS.
Justifications
Updates will be sent to the Smartcash community on discord.
Videos and pictures will be shared on all social media (facebook, twitter, intagram and youtube).

Categories

Outreach

Milestones

Date Amount (US$) Amount (Σ) Description Status
July 31, 2018 7,801.50 2,399,264.56 * Smartcash one-on-one meet ups ,Training of smart ambassadors to reach out to as many people as possible, Expanding the outreach of Smartcash mobile money transfer merchants’ acceptance, Involving bloggers to write on Smartcash, Translation of Smartcash content to Ashanti, a local language in Ghana , Publication of 1,000 Smartcash information brochures at Tema -
August 31, 2018 7,801.50 2,399,264.56 * Smartcash one-on-one meet ups ,Training of smart ambassadors to reach out to as many people as possible, Expanding the outreach of Smartcash mobile money transfer merchants’ acceptance, Involving bloggers to write on Smartcash, Translation of Smartcash content to Ashanti, a local language in Ghana , Publication of 1,000 Smartcash information brochures at Takoradi -
September 30, 2018 7,801.50 2,399,264.56 * Smartcash one-on-one meet ups ,Training of smart ambassadors to reach out to as many people as possible, Expanding the outreach of Smartcash mobile money transfer merchants’ acceptance, Involving bloggers to write on Smartcash, Translation of Smartcash content to Ashanti, a local language in Ghana , Publication of 1,000 Smartcash information brochures at koforidua -
* Estimated

Requested Amount

  • Total USD: 23,404.50
  • Estimated SMART: 7,197,793.69
  • Estimated BTC: 2.30329398

Schedule

  • Created Date: Friday, July 13, 2018
  • Voting Deadline: Monday, July 30, 2018 16:22:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Not Funded

Votes

20.09%
Yes (3,175,327.13)
60.81%
No (9,611,167.81)
19.10%
Abstain (3,017,921.76)

Voting Audit

Address Voting Power Vote Is Valid

Proposal Audit

Date Description Yes No
2018-07-13 13:09:00 Proposal created. Waiting for approval -
2018-07-16 16:22:00 Open voting. Deadline up to 2018-07-30 16:22:00 -
2018-07-29 16:24:43 Last 24 hours of the vote. Σ 2996230.06771 Σ 8588645.52784
2018-07-30 16:22:19 Voting closed. Status: Not Funded. -

Comments

  • William 07/19/2018 20:33

    Hi, How will the ambassadors be selected? What criteria?

    abasz199 07/19/2018 22:41

    Thanks for the comment william. This project aims at training ambassadors to spread and educate people on Smartcash Cryptocurrency and we are not just going to select these people, we aim at selecting people who have interest and passion for the coin, people who want to see Smartcash achieve massive adoption. We also intend to have one-one-one meet ups in the various regions and these ambassadors will be selected based on the knowledge and interest they exhibit. Also these ambassadors will be trained and be given the necessary help to undertake their own meet ups.

  • knifewounds 07/23/2018 12:31

    Question for you but first I want to say thank you for your effort in Ghana. I have concerns on the cost to impact here. Printing 3,000 brochures is not a large amount of brochures. How many people do you estimate your team will reach?

    abasz199 07/23/2018 13:29

    Thanks for appreciating our effort. Yes 3000 brochures is not enough because we are covering three regions with a population of approximately 860,278. Due to this we decide to have Radio programs in the cities most listened radio stations to reach out to about 1,327,000 people. We shall also be having one-on-one meet ups and an ambassadors to help spread the words. This is the best platform to get Smartcash to every household in Ghana.

    abasz199 07/23/2018 13:37

    Also we shall be having bloggers to write on smartcash subsequently for massive publicity. Ones again I do appreciate your concern sir.