#172 Introducing SmartCash to 5 Ghanaian Universities for Massive Adoption and Usage

By Issah Shitu

Summary

Education-based marketing is probably the most effective method to advertise a new product. This project is therefore focused on bringing innovative ideas from undergraduate and postgraduate students in Ghanaian Universities based on their knowledge in marketing, technology, journalism, finance,accounting, communication etc. Our target is to organize workshops/conferences in all 5 selected Universities to educate and practically train students and lecturers for massive adoption and usage of SmartCash as a medium of exchange and all the benefits and advantages of using SmartCash against any other cryptocurrency. The workshops/conferences shall be open to all interested persons including CEOs of businesses, investors, the media (TV, Radio, online & print) and the general public at large. The project will see two meet ups/training, a 30 minute radio discussion program, a meeting with the Student Representative Council (SRC), establishment of merchant centers, and creating online platforms in all the 5 selected Universities. Each of these meet ups are expected to record at least 100 participants whereas the radio discussions will be heard by about 40,000 people with phone in sessions for questions and answers. SmartCash tokens will be given to participants at each campus and listeners who phone in and answer questions during the radio programs. The motivation behind this project is to promote SmartCash through education and marketing for massive adoption and usage in Ghana and Africa at large.

Description

Ghana is a relatively large country with an estimated population of over 27 million people. The youth plays a major role in the development of any country. Unfortunately, there is a continues increase in graduate unemployment in the country giving students the need to leverage available opportunities against the web of unemployment hence students take keen interest in speculative returns in SmartCash towards accumulating capital to start businesses after school.  The good news is that, most students in Ghana are involved in mini-importation such as smart phones, laptops and accessories. Most of these students have over the years resorted to Bitcoin for online shopping. However, Bitcoin transaction fee and confirmation time have most of them seeking better alternatives as bank payments is also very expensive process. This thus, provides an appropriate platform to actually promote SmartCash through the youth who are mostly in the Universities.

The training will be held in five (5) different university campuses across the country. More than 100 participants are expected to attend the workshops/conferences at each selected campus ( University of Ghana https://www.ug.edu.gh/ , Kwame Nkrumah University of Science and Technology (KNUST)https://www.knust.edu.gh/, University for Development Studies (Tamale)https://www.uds.edu.gh/ , University of Cape Coast https://www.ucc.edu.gh/ and the University of Education (Winneba) http://www.uew.edu.gh/

We have successfully organized meetups on Smartcash in Ghana. Check it out here https://imgur.com/a/p9ofP , https://imgur.com/a/JB0DA

Action Plans: All participants would be trained on how to set up SmartCash wallets and how they can also promote it through their social media accounts and also bringing more ideas to promoting SmartCash. In addition, Ten (10) Participants from each university who seems active and demonstrate excellent understanding of the blockchain technology and SmartCash technology would be selected to serve as campus Ambassadors for SmartCash. Below is the planned activity for them:-

Event Plan

  1. 30 minutes radio presentation on SmartCash in all 5 university campuses.
  1. All participants will receive;
  1. 5 minutes training on the blockchain technology. Presentation by (Speaker 1)
  2. 10 minutes training on Cryptocurrencies. Bitcoin, ethereum, etc. Presentation by (Speaker 2)
  3. 30 minutes training on SmartCash. Presentation by (Speaker 3)
    • how to download and setup SmartCash wallets
    • key features of SmartCash ie Smart forums, SmartRewards,SmartVoting, Smartnodes etc
    • how to purchase/buy SmartCash from local and international exchanges via CoinExchange,Cryptobridge,HitBTC etc and
    • Advantages of using SmartCash for their daily transactions like payments of goods and services, payment of fees/bills, receiving remittances and many more.

$5 worth of SMART will be given to the first 50 participants at each university and have them send some of it to other participants. This will make them feel the speed and convenience with SmartCash and also give them experience in using SmartCash immediately. Students will therefore be encouraged to use their savings to purchase SmartCash to accumulate capital and wealth using SmartCash and SmartRewards as store of value in the long term to realize their entrepreneurial goals, further education, etc.

     2. Participants will also be trained on Digital marketing, Business Planning & Execution, proposal writing, and how they can achieve their entrepreneurial goals through wealth creation by accumulating capital through SmartCash and SmartRewards in the long term. Finally, Students will be allowed to submit business ideas for mentorship and execution.

 

     3. Ten (10) students from each university who attained outstanding skills in the workshop will be trained to promote SmartCash among colleague students and lecturers as campus Ambassadors for SmartCash. We will also establish campus clubs in their respective university campuses. These groups will be trained to teach students on how to make use of SmartCash and SmartRewards as store of value to realize their entrepreneurial ideas after successful graduation.They will be provided $500 worth of SmartCash as support to organize school-based and cluster-based workshops in their respective campuses. The clubs will also be supported to educate management, the Student Representative Council (SRC) and other campus based groups and associations to start accepting SmartCash for payment of fees and/or other association dues. SmartCash may have to sponsor some of their activities to gain more popularity on each university campus.

 

     4. Finally, Ambassadors of SmartCash will be trained to be merchants that trade in SmartCash in Ghana for extra income. Their extra duties are to convince households, business associations and professional groups such as teachers, nurses, accountants, lawyers in Ghana to buy and hold SmartCash for the long term.

Timeline:

  1. University for Development Studies (Tamale)                                                           2days workshop (1st week)
  2. University of Ghana                                                                                               2days workshop (2nd week)
  3. Kwame Nkrumah University of Science and Technology(KNUST)                                2days workshop (3rd week)
  4. University of Cape Coast                                                                                        2days workshop (4th week)
  5. University of Education (Winneba)                                                                           2days workshop (5th week)

 

BUDGET
Transportation cost to and within all 5 universities for 5 weeks  - $1100
Hotel accommodation & feeding for 5 weeks - $2400
Hiring of Venue for workshops for all 5 universities - $1500
Feeding Cost of Participants for all 10 workshops/conferences - $400
Tokens for participants for all 10 workshops/conferences - $600
Printing of SmartCash shirts, stikers, fliers etc for participants across all 5 universities- $1400
SmartCash Club Fund  for all 5 university clubs - $2500
Media Engagement with 5 radio stations across all 5 universities  - $1000
Banners, website publications for all 5 universities - $250
Communication and data calls  for organizing all 10 workshops/conferences - $100
Cameraman for videos of workshops for all 10 workshops/conferences - $500
Contingency - $250
Total - $12,000
We(SmartCash TeamGh) are therefore asking for $12,000/equivalent amount of SMART to be able to carry out this project.

 

JUSTIFICATIONS: 
a. Videos, pictures and reports of this project will be sent to the SmartCash community and also circulated on social media platforms as ads.
b. Each campus Club will present and execute action plans for their respective duties in their schools
c. Team members are self-motivated and selected by merit.

d. All universities are selected on merit with regards to their population (30,000 plus) respectively and their influence on the Ghanaian society.

Categories

Outreach

Milestones

Date Amount (US$) Amount (Σ) Description Status
March 10, 2018 2,860.00 169,550.59 Location: University of Education (Winneba). Events; Preparations and travelings to University Campus, 30 minutes radio program on SmartCash, Organize 2 days workshops/conferences on Smartcash, train participants to download set up wallets and purchase SmartCash, train Ambassadors of SmartCash on campus, Set up Smartcash Club on the campus and finally set up a merchant center on campus for Smart exchange. -
March 17, 2018 2,300.00 136,351.87 Location: University of Cape Coast. Events; Preparations and travelings to University Campus, 30 minutes radio program on SmartCash, Organize 2 days workshops/conferences on Smartcash, train participants to download set up wallets and purchase SmartCash, train Ambassadors of SmartCash on campus, Set up Smartcash Club on the campus and finally set up a merchant center on campus for Smart exchange. -
March 24, 2018 2,420.00 143,465.88 Location: University of Ghana (Legon). Events; Preparations and travelings to University Campus, 30 minutes radio program on SmartCash, Organize 2 days workshops/conferences on Smartcash, train participants to download set up wallets and purchase SmartCash, train Ambassadors of SmartCash on campus, Set up Smartcash Club on the campus and finally set up a merchant center on campus for Smart exchange. -
March 31, 2018 2,370.00 140,501.71 Location: University for Development Studies(Tamale). Events; Preparations and travelings to University Campus, 30 minutes radio program on SmartCash, Organize 2 days workshops/conferences on Smartcash, train participants to download set up wallets and purchase SmartCash, train Ambassadors of SmartCash on campus, Set up Smartcash Club on the campus and finally set up a merchant center on campus for Smart exchange. -
April 07, 2018 2,050.00 121,531.02 Location: Kwame Nkrumah University of Science and Technology. Events; Preparations and travelings to University Campus, 30 minutes radio program on SmartCash, Organize 2 days workshops/conferences on Smartcash, train participants to download set up wallets and purchase SmartCash, train Ambassadors of SmartCash on campus, Set up Smartcash Club on the campus and finally set up a merchant center on campus for Smart exchange. -
* Estimated

Requested Amount

  • Total USD: 12,000.00
  • Estimated SMART: 711,401.08
  • Estimated BTC: 3.66371556

Schedule

  • Created Date: Friday, February 16, 2018
  • Voting Deadline: Friday, March 2, 2018 04:00:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Completed

Votes

87.63%
Yes (300,974.37)
12.35%
No (42,400.32)
0.02%
Abstain (69.49)

Voting Audit

Address Voting Power Vote Is Valid

Comments

  • honeybooboo 02/22/2018 17:31

    What transportation methods are you going to use? And how many people will require accommodation for the 5 weeks?

  • Issah Shitu 02/23/2018 11:29

    Thanks for the comment. We intend using all available methods of transportation in order to reach out to each selected location within stipulated times for successfull events. Transportation here consist of traveling to all selected university campuses, all transportation cost In organizing the conferences/workshops and traveling back home after successfully completing this project within the 5 weeks. Also, our team consist of 5 people, selected on merit based on their excellent understanding of the Blockchain technology, Cryptocurrencies, and Smartcash in specific. Hope this provides clarification. Cheers Everyone