#425 Partnership With High Traffic Media Brand to Bring SmartCash to Millions

By MikeSygula

Summary

Currently, Facebook and Twitter banned all ads promoting cryptocurrencies and Google will introduce the ban in June. It is more important now than ever to partner with the right media outlets to promote crypto to the wider audience.
We are proposing 1 month trial partnership with SmartCash to promote and educate our large audience about SmartCash and its potential.
The campaign is designed to educate viewers about SmartCash, create greater awareness and increase SmartCash’s adoption.

Description

My name is Mike Sygula and I'm the founder of Truth Theory, I'm also a crypto enthusiast, to learn a little bit about me, please watch this recent interview on DTube (CLICK HERE) 

ABOUT TRUTH THEORY
Truththeory.com is a digital media brand which was established in 2010. Since its inception, we have had over 100 million page views, with 40 million of those views in the last 12 months due to rebranding and refining our message. Our shift was to focus mainly on solutions, instead of just highlighting problems, and to provide uplifting content. This is why we created a new concept which is that of “New Media”, which has the goal of leaving viewers feeling empowered. Most of our visitors come from English speaking countries with the US being the most popular source of traffic, however, we get views from all over the world. Our main demographic age group is 25 to 34 year olds. Our readers are activists, freethinkers, libertarians and generally those interested in solutions and sustainability, therefore we believe that our visitors will be a great match for SmartCash.

TRUTH THEORY NUMBERS
198 million video views on Facebook (In the last 12 months)
40 million pageviews on our website (In the last 12 months)
1.7mln fans on Facebook
19.2k fans on Instagram
21.4k followers on Twitter
Facebook partnerships with several leading influencers totaling tens of millions

Traffic to our website: 

Video views on Facebook

OUR TEAM

BENEFITS TO SMARTCASH

  • Banner ads on our website. 3 different banners linking to dedicated SmartCash pages educating people about SmartCash and redirecting people to Smartcash.cc (most of the advertising on our website will be replaced with these banners)

  • Exclusive SmartCash branding of all video content produced by Truth Theory (at least 15 videos per month).
    All video content produced over the next 1 month will have a “Powered by SmartCash” watermark and outro with the link to our dedicated SmartCash page on our website explaining more on what SmartCash is.

  • Exclusive branding of all memes created by Truth Theory (shared on Facebook, Instagram, Twitter etc.) with SmartCash logo.

  • Monthly dedicated SmartCash livestream on our Facebook page with 1.7 million followers, where we will be educating our readers on what Smart Cash is, how to buy it, what are the benefits of it and all other important info.

  • Dedicated SmartCash educational page on our website.

  • Every week we will also publish an article about SmartCash, listing different benefits of using it, how to set up a wallet, how to purchase it etc.

  • We will also create a video that explains SmartCash and publish it on Facebook, Instagram, Twitter and etc.

BUDGET BREAKDOWN
Writing team and management: $6000
Social media managers: $1500
Video editor: $1500
Website maintenance: $2000
Traffic acquisition: $4000
Hosting, security, licenses: $2000
Total: $17000 per month

KPI REPORT
After the end of 30days of promotion, we will publish all the stats related to SmartCash branded content on the forum. Total video views from all platforms (Facebook, Instagram, Twitter etc.), some of SmartCash branded content will continue to be shared on social media and the web, so the stats will continue to grow after the initial period. 

We are looking for long-term partnership but lets first test it out for a month, we guarantee at least 1mln impressions on our website with banner ads on each page plus all additional views and clicks on videos, memes, articles etc. If both sides decide to continue with the future partnership, we hope to do our own events and speak at different conferences and we would be extremely happy to promote Smartcash as our main sponsor and partner. 

Categories

Outreach

Milestones

Date Amount (US$) Amount (Σ) Description Status
June 12, 2018 17,000.00 234,632.92 * 1 Million Website Views (this will cover the campaign cost upfront for a month) -
* Estimated

Requested Amount

  • Total USD: 17,000.00
  • Estimated SMART: 234,632.92
  • Estimated BTC: 2.73816622

Schedule

  • Created Date: Tuesday, May 29, 2018
  • Voting Deadline: Thursday, June 14, 2018 01:30:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Not Funded

Votes

35.85%
Yes (1511737.714425)
63.42%
No (2674884.36181999)
0.73%
Abstain (30807.248046875)

Voting Audit

Vote # Address Voting Power Vote Is Valid
117 Sc61Gc2wivtuGd6recqVDqv4R38TcHqFS8 Σ 1.00 YES True
116 SirCuazKrbAD1Pt9gTfyuETCYJtbEirjoK Σ 72000.10 NO True
115 ShFbtPL8tvS9wsHEWhw6gau84C2zoduBep Σ 26999.60 NO True
114 SXJygZuZJFkzmPZP7dFWC5ThKxQmCFF4Lv Σ 1099.10 NO True
113 SSTcAPnrDQubuRxVLFq31hPTnu8215UJ91 Σ 63.32 NO True
112 SPC4BguWEtqgHb7FYbcEubgBdEKVWfrTAS Σ 1823.28 NO True
111 Sf54ufNbZrX6pDspBXrzXKk8ZRW8NUzjRA Σ 1.00 YES True
110 SgNiaeCKtXMqn5ATFhhsrKYVDrJ5pGsJ41 Σ 12287.60 YES True
109 SUroByHn1S7BY46StZy8pubsGg157vJ8hg Σ 0.30 YES True
108 SQSJZweFke6Ftb2taQMwi4qSjgNi6W6vTc Σ 60.29 YES True
107 ShQrLqA45Q7ioWgmQWKFwTcYTqvJCqxMLK Σ 10146.30 YES True
106 SgYc6EBhEiW3JNSNsk2zzWR5tgEidQavS2 Σ 10585.30 YES True
105 SfimFHNDS43Ks4YEUaVJWhdyLYnTVbbmgp Σ 0.19 YES True
104 ScRvBGmc5y2kQpdZ8gyhZmYiNWhJ5Apyg5 Σ 10145.00 YES True
103 SZ9GoZ8vxHzm8gSqsLhht62rvTSYDQzUmr Σ 13000.90 YES True
102 SYQU8opaEfYaY9ExMpWcafND7MBtA43PpB Σ 13245.90 YES True
101 SXwARrsMuzEiMitzyLa7TCNcnjNWDP9vuR Σ 10447.90 YES True
100 SXs5ZrPxakAV23Qv6ayuFuQopkVSnXSPGZ Σ 46.20 YES True
99 SWzbNFXEfm7mGjDMF1ePP7DQU7Th88GZhx Σ 0.09 YES True
98 SWzGjgAGcFXrYZqjAL6U5weceMCQx9tAcj Σ 10449.90 YES True
97 SRvaZsNsFv6aiKrdN1FiUGfg9PwuuPhs9i Σ 12604.80 YES True
96 SR96iGo768e3J3vXuGgT36HftvAUnyAx7t Σ 10581.60 YES True
95 SR7LoGiAhv2GrjweDYwhsGHkhAcyHrsDnT Σ 1.00 YES True
94 SN4P1qjqAnrsDdh7eto3S8wX6tKcAAGpdo Σ 13003.30 YES True
93 SMfuwf2tu2Vxu1Ts6EJ5pcwGNiCHCM8PQD Σ 14530.60 YES True
92 Sj2Wxf2goxZVFwrUDmEGPe1PSi1gTeDQMF Σ 11925.10 NO True
91 ShS1uTiL66QFkkYGtgiqxbe99UjWPxDJ4k Σ 10277.00 NO True
90 SPJ7whUFbJuBCaJqs1oSqRD1Jz7yoztzo4 Σ 12072.80 NO True
89 SbvtNpbCbKJoAj7p515vnhSjhbtEFCo74S Σ 12491.00 NO True
88 SNoJF2GfFoqoRdHKPwDwpwtx37t1ZxLMDz Σ 12085.50 NO True
87 SfJXeB8VoKycPfkJzX8wo7YM1uGMTbHMKC Σ 11027.30 NO True
86 SRFJbauBrVnDvL5b4ZX6u8PQs5qduJyfjy Σ 12614.50 NO True
85 SN81Jn7zXzLPnCf4oQDJybT6wys1bg7S7R Σ 12020.30 NO True
84 SYeMDAo6tDw6HAydDZwYnf5UDQepVbhBiE Σ 11053.90 NO True
83 Se2aRabCJwe2vVnJUrECBrxnujzGUFiwvw Σ 11710.40 NO True
82 SPeEDLyGVdY2dFCgfwGc2jzdf8xdew48Yx Σ 11707.20 NO True
81 SR91QQWnPRCu1D9XaQoy1PmyxuS6zoVCD5 Σ 10875.80 NO True
80 SZkdk3Hmyg6GaC2YYN6A8QUZp7726kwCcM Σ 12450.30 NO True
79 SPuJuXgtXGaWYkLHqo92r9JSAs7odPUGEX Σ 10866.50 NO True
78 SjuWXLadtCVvP2AbUJ9yMYY51TPya2UPUh Σ 12220.00 NO True
77 SaxuvGYPLRzAgFfKfBogzpoUCm42acsCRK Σ 11914.10 NO True
76 SPQZipmbUBwBSb1RrSAn6Fz7BWHCE6qs7w Σ 10866.30 NO True
75 SdoaC7DyJGaKCCD678Dor3VAXwbxG61e7z Σ 12441.50 NO True
74 ShGtSngH1tNK7Q83MaSypLo3R4uMxxmxiQ Σ 11547.70 NO True
73 Sk6LiuTN6ZwFWjvgUABXA5EvnZZe57cBvV Σ 11914.90 NO True
72 Sd9T6xjn4Z8Ho9fs7Xu9aPftKodjTRkzqB Σ 11045.40 NO True
71 SQinfmBSDfK9zTeu6PkR7ciZ3zfUQ9xo8o Σ 12697.60 NO True
70 STyLVA5NNJbYNUJkWm58WL6fF1GWo3szN9 Σ 11547.90 NO True
69 SbkcpbRL2XiL9iX7VwRs95F9q8MZ144AFB Σ 12064.00 NO True
68 SbqdP5CULhC2A59cHwrwZVTydcJ7E6cCu3 Σ 10217.63 NO True
67 SUqRgFwQmTSYHw4gt7YCspAZqBa6dxGo9G Σ 12075.90 NO True
66 SdRCLgGsLKvsK7YhnUSV468dopDivsRJaU Σ 11386.10 NO True
65 SRXT49eWFmgDp8u3xJ3ErcPuqkKKkYBJid Σ 12059.90 NO True
64 Sh9vdVrFA9UiqkD995hLGX319eDeqwhek1 Σ 11883.70 NO True
63 Sfr1Nteuoz281LdNQ1aZjpjgHe15NYdSnL Σ 12260.60 NO True
62 SPxfkLxNfLrXzyntv6ZUkbbD48bdBgR2QR Σ 11545.70 NO True
61 SYCoVzALYFkcxKQ5DBtvEGxyTCB2sscsP6 Σ 12104.90 NO True
60 SMhq6Aajy6GtA1WTRus9HyEK3ATFr19w9a Σ 12396.20 NO True
59 SbP8BBaECarncbT772QH47pgngEVQ15bxU Σ 12081.70 NO True
58 SeNJcv574u1KJHanjEzV7vu7oFMQBZUkPv Σ 11932.30 NO True
57 SPN9rmHmxfKdyMxLhM6eC6MVYXS2tVZtQF Σ 303.43 NO True
56 SjGKZbKehrcrUK73uoGAtAUeYceTG1jxXi Σ 10245.98 NO True
55 SeuLeXCHGv89Kkmn69rD9NVX8kU72ffZJW Σ 603078.00 NO True
54 SVWsM3WfiHxnenFmFHvwmnoEikY38CRBAa Σ 614406.00 NO True
53 SWV1UMB7ZNV7LPEh3t87YXFmmGRWXrwUd2 Σ 78000.00 YES True
52 SfngZRPjKCKGanmGhns1gNA5y1w7T9ppSW Σ 65000.00 YES True
51 SftFK1VqQj3VbzqLWPoWuwaj8vWVyAS9G8 Σ 78080.77 YES True
50 SkRjC2XzjbtAt8Laxm1thJbNWjPjyXnBZU Σ 68000.00 YES True
49 ShUoXd7buVhjNcxfHAUgpXWjgMB79nC2oc Σ 72000.00 YES True
48 ShX98u5ctoBridGPAFDpBuqHJz8stVSTH8 Σ 78489.78 YES True
47 Sg4JjP849hra1VtV6kohWdEMjFGRaV9Efy Σ 77500.00 YES True
46 SQ5jKj216ruu2ZwF39nXQTvPcYGPfF7LUF Σ 76000.00 YES True
45 SW7BDEfTyPN3hqTvzs78ciKKVG7Pj52UJC Σ 50000.00 YES True
44 SjLD4YHvgE1AibXKDKw7g5ViZgzPYMktgC Σ 55000.00 YES True
43 SfNSEvmhYNYx8ceV2GH2c5s3hFsR8AZabW Σ 48000.00 YES True
42 SWwg9JQS5UMuV4F5uhiGy8rh1o5egM4okv Σ 52000.00 YES True
41 SaTHUTUzhmNjCRT9zKfM1xsT3pG3aoyMoj Σ 45000.00 YES True
40 SN6R47r2fTwhGYN7WhSDCPZo7PhW11Wyat Σ 50000.00 YES True
39 SfxEWEmF95w54aS9su5eEaqtqbQc6a7qt6 Σ 614406.00 NO True
38 SNRLyobLuh4vBtocyFebxGWFKURVEkRt32 Σ 52001.00 YES True
37 Sf9k9XmiU34dXMqY27XyduUzDL2GQRDFTb Σ 30000.00 YES True
36 Sh1vsyLcHnWT6pgz6DPPgmuvzneP2us3PM Σ 54500.00 YES True
35 SenKcU4sSo2zzTW8zXajFCsBxRwJ5G6SPv Σ 25000.00 YES True
34 SNKhrGEcPYboLmiEr8nM9Gp4zHyPC43R3u Σ 34000.00 YES True
33 SVhmKfB26PG9TrXSGPkBdfgTWjJdU9PgKX Σ 37000.00 YES True
32 SNYHguQMezEnen4MangwV2kfdBVrD1UBo4 Σ 37000.00 YES True
31 SdiFD6ku7Ni6MNsDew1BZx5taqRSG9Z6GF Σ 55000.00 YES True
30 SWSH5GNKMBMSPo7YhS2dweKb7NegM9xDuq Σ 53000.00 YES True
29 SS42WqGC3ZELv5EBqbRyRvPtWGApKTrahz Σ 10807.25 Abstain True
28 Sh4QTqGdpEzPLapq4m6UN9AwYs1tNr1mRp Σ 10000.00 Abstain True
27 SjUtQxpx7NMmsUjZyWvoHB48sbMowxEUNG Σ 10000.00 Abstain True
26 SUhAZc5WfPsLFiXjpjFvcuyLMgUSyEECKX Σ 45000.00 YES True
25 SemEvF2BWcFfMRtkGAnbpJPD6i2nqhwVbK Σ 35.09 NO True
24 SWHA1dxLE6SZweL6UPbfQZxEgwtHxMtapp Σ 2568.17 NO True
23 SeKWB2wRH5qgZpVKiU94NaGg1HXDv8Y7GB Σ 55027.00 YES True
22 Sb9hQczrN725QthPRwSxq4G7F8kH8SgXKw Σ 60778.37 NO True
21 SjfkcgSxtpiDkawPU3fW7adnY33zMWe6ss Σ 10000.00 NO True
20 SeiFC3s1Ya4TfipFF6y4pv9rezzNeY44xL Σ 15463.60 NO True
19 SgVGL7hoJmwRS1Kd61px3WrB3cDrWN5PuV Σ 14693.50 NO True
18 STaDgvGrU2Vo1nPdEyzPzmoDJhNtDT1rQj Σ 12965.30 NO True
17 STrAcdsazyShHnq9Pgjs42VNEwRk5AohVx Σ 10729.30 NO True
16 SVzrXDcGxwDZLXcsDC127ryyy3z1QzPkbe Σ 12763.80 NO True
15 ScRyvMMTW947cFk5csjn9p3EFash9AELw1 Σ 10582.80 NO True
14 SVEikrNo8VvFuzjkYVVXuAxbyDhTaK7Adq Σ 12489.20 NO True
13 ScWYHJDU2JFDxTfDN8wyJEnUaQTKF3zfKg Σ 10734.20 NO True
12 SRDNybsYCShgj93ZEhunxNEkoFdPgocwhA Σ 10000.00 NO True
11 SffWp3xSaRujQyz5sg5YQgWgNNVXKMfz3T Σ 10579.20 NO True
10 SNz6a5V5NWKPLvEZFUnnfxTanptyKyRPST Σ 17659.60 NO True
9 ShyDR6zCt2516Z42jZF5TPA93TKTtdZZAX Σ 11551.10 NO True
8 SMQdVn5Szux4rWNXEt5bm53x4kWy3FLxpX Σ 12577.90 NO True
7 SNZgxAvihhCPgc1yUcX1og5ArnNYv9qKH9 Σ 10000.00 NO True
6 Sj5keP9WCaP3CbyhcZufmNsDsi9EiZZrWq Σ 10000.00 NO True
5 SSjJcJMf2wpvvmLJM4YUL84pcjHmb8tRiA Σ 15664.10 NO True
4 SkGBkdaq1KEDZGRW38YaHH65rCpDXp5BGf Σ 10000.00 NO True
3 SjhSco2xm7VP3MsgehUB4rjZCcUdm4gw9N Σ 10581.10 NO True
2 Sd6wfsxHABXiPup6wCUUD3Si99SRoRj11R Σ 15932.40 NO True
1 Si3bTiKHGmb5MLHqt38rY5AMEiUeUh5UV3 Σ 10729.20 NO True

Comments

  • ArcherBullseye 06/01/2018 19:44

    Hi. Can you please provide the link to the preproposal for this project?

    MikeSygula 06/01/2018 20:07

    Hi, here it is: https://forum.smartcash.cc/t/pre-proposal-partnership-with-high-traffic-media-brand-to-bring-smartcash-to-millions/4267 However, no one was commenting on it for some reason

  • Blockchain Relations 06/03/2018 00:04

    Hi, can you answer these questions please? - So many people use ad blocker extensions (especially the demographic being targeted). Will you use a strategy that bypasses this? (because current ads on the site do not). - What would the dedicated SmartCash webpage look like? Do you have examples you've done for others? I'd like to see examples of other items too, but believe this would be the most important. - How is $2k a month computed for hosting, security and licenses? Also, $2k for website maintenance on just this project seems unrealistic unless "maintenance" is meant to include more than just maintaining things. Please know I do appreciate the breakdown provided, though. - You mentioned how many email subscribers you have in the pre-proposal discussion, but it's not part of the proposal. Is this an oversight? Or will email be excluded?

    MikeSygula 06/03/2018 09:57

    So many people use ad blocker extensions (especially the demographic being targeted). Will you use a strategy that bypasses this? (because current ads on the site do not). Hi, thank you for all the questions. Ad blocker blocks regular ads, these will be just images with links attached, I just checked with one banner we have that works in this way, it redirects people to an event signup form, and it works, all other regular ads are blocked. SmartCash ads should not be affected by Ad blocking extensions. What would the dedicated SmartCash webpage look like? Do you have examples you’ve done for others? I’d like to see examples of other items too, but believe this would be the most important. (I will provide the example in the next 24h) How is $2k a month computed for hosting, security and licenses? Also, $2k for website maintenance on just this project seems unrealistic unless “maintenance” is meant to include more than just maintaining things. Please know I do appreciate the breakdown provided, though. Licenses include things like stock footage video, stock images (needed to create video content and images are mainly for the articles), geo targeting plugin, Aweber email subscription service and etc. We currently have a contract with one technical contractor that pays them £1000 (roughly $1300) per month and on top of this we hire small technical team. The site like this one has ongoing maintenance that we need to cover monthly. For the period of promotion we are removing almost all our revenues and replacing them with SmartCash’s funding and our technical team cost needs to be covered. At the moment for example we are setting up a popup that will be geo targeted for EU residents that has to work in a specific way to comply with new GDPR regulations. On Friday, for example we had a server fault which looked like an attack on the servers that was fixed quite fast, and it had to be done after office hours. We just added new widget to like us on Facebook, below each article. this only can show on specific pages. The system we use on the mobile is a progressive web app and any changes on the desktop need to be synchronized with a completely different system on the phone which sometimes makes things more complex. We are constantly improving our website and it has to be maintained regularly. You mentioned how many email subscribers you have in the pre-proposal discussion, but it’s not part of the proposal. Is this an oversight? Or will email be excluded? We mentioned it in the pre proposal as part of our metrics, but we won’t utilize it for this campaign, it wouldn’t bring a lot of results. Main channels will be social media and organic traffic. Hope this answers your questions.

    MikeSygula 06/04/2018 16:31

    In regard to showing an example of SmartCash dedicated page, we have created this small draft: https://truththeory.com/smartcash We want to include more resources on things like: List of retailers and services accepting SmartCash. Where to store SMART. Smartrewards, transaction fees, InstantPay etc. These will be presented as articles on Truththeory.com and SmartCash dedicated page will be linking to them.

  • mjthestudentactuary 06/08/2018 10:52

    I like this idea but I see you have a lot of No votes. I think this is because $17 000 is a lot. I would like to encourage you guys to resubmit if this proposal fails. In the new proposal see if you can try budget for under $10 000 and then you will get a lot more Yes votes. Then use the stats for the following month's proposal to show the community how beneficial you are to us and then this project will be a success. Best of luck

    MikeSygula 06/08/2018 11:21

    Thank you for great tips. I hope this will go through, I don't think there is anyone who can offer such high exposure for such small cost. We tried to make the cost as low as possible, if we would lower it we would have to keep some of our ads on the site and the impact would not be so strong. Please also note that we guarantee at least 1 million impressions on the ads in this campaign. I appreciate your tips.