We propose that just as SmartCash is helping to create disruption in the financial world, it also helps to create major disruption in the media world by becoming a non-exclusive sponsor of “Reality Check w/ Ben Swann.” In order to fit into the SmartCash budget, we are proposing ½ sponsorship of Reality Check. This means, SmartCash will be a sponsor for ½ of the episodes and ½ of the sponsor spotlight episodes and will be branded and tied to what is one of the most successful news segments in the world. Our hope is to establish and sustain a long-term partnership, and we would be honored to be an ambassador of SmartCash. Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News. From February to May of 2018 Reality Check with Ben Swann was sponsored by DASH Digital Cash and during that time Reality Check segments garnered over 20 Million views. In addition, our brand partnership with DASH has introduced DASH as a brand to millions of new and potential crypto users.
Deliverables and Funding Breakdown
½ Reality Check Sponsorship.
? SmartCash will be the a sponsor of Reality Check for the duration of this sponsorship.?
? Estimated 2.5M video views, 20M social impressions. The estimated video views and impressions do not include views and impressions gained through advertising. Videos will be uploaded to Facebook, YouTube, DTube, LBRY, Amazon Prime, Roku, embedded on Steemit and News Websites. Episode teasers will be posted to Instagram and Twitter. These will be in video or image format.?
? SmartCash name and logo as part of the animated open for each episode including a verbal announcer who says “Reality Check w/ Ben Swann Powered by SmartCash.
Lower third bug. “Ben Swann’s Reality Check Powered By SmartCash” and will be seen on all platforms listed above and more as we expand our network.
Dedicated Smartcash Bug on the opposite side of the screen which states “powered by SmartCash throughout the episode.?
? Link in the description of the Youtube, DTube, and LBRY if available?
? This will be a non-exclusive sponsorship and will cover one Reality Check per week; Every Tuesday unless the date lands on a US holiday. Then Reality Check’s marketing department will decide what day to release that Reality Check on.?
? Videos will cover topical US and World issues and will be 2 to 5 minutes long.?
? A total of 47 episodes will be sponsored.? At our current average of 600,000 views per video, we project over 14 million SmartCash branded views of Reality Check
Ben Swann at 3 Crypto/Blockchain events. Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote SmartCash. Live stream on Facebook and Instagram with SmartCash logo on the screen. Social promotion before and after the event. The events have not been picked yet, and we would love the SmartCash community’s feedback on where in the US you would like us to go.
Ben is already scheduled to speak this July at FreedomFest in Las Vegas. Freedomfest is the “world’s largest gathering of free minds and is independent, non-partisan and not associated with any think tank”. This event includes speakers such as Judge Andrew Napolitano, John Stossel, Peter Schiff and many others.
Mention SmartCash. Ben and team, while being interviewed by other press, will mention SmartCash as an example of the decentralized financial system needed to create and promote independent media.
Each Sunday Ben and his team will release a “Sponsor Spotlight on SmartCash.” These segments are a powerful way to create adoption of SmartCash. While the branding associated with the Reality Check segments will allow for brand recognition for SmartCash with our audience, these Sponsor Spotlight segments will give an in-depth view of SmartCash to our audience and explain why SmartCash is a vibrant and useful crypto ecosystem. The Sponsor Spotlights have received hundreds of thousands of views. This proposal includes 12 Sponsor Spotlight episodes. We project over 1,500,000 SmartCash sponsor spotlight views.
In total, we project over 30,000,000 video views of SmartCash branded content over a 6 month period.
To see samples of the branding look from our sponsorship with DASH Digital Cash you can follow this link https://docs.google.com/document/d/1WjcEWMwPegt2NZkvsPYxW4dZ1i8OK1BtuQeZlgS6BeQ/edit
|Date||Amount (US$)||Amount (Σ)||Description||Status|
|July 23, 2018||64,000.00||19,845,623.38 *||Reality Check: July 26, August 2, 9, 16, 2018 Sponsor Spotlight: July 29, August 12, 2018||-|
|August 20, 2018||64,000.00||19,845,623.38 *||Reality Check: August 23, 30, September 6, 13, 2018 Sponsor Spotlight: August 26, September 9, 2018||-|
|September 17, 2018||64,000.00||19,845,623.38 *||Reality Check: September 20, 27, October 4, 11, 2018 Sponsor Spotlight September 23, October 7, 2018||-|
|October 15, 2018||64,000.00||19,845,623.38 *||Reality Check: October 18, 25, November 1, 8, 2018, Sponsor Spotlight: October 21 November 4, 2018||-|
|November 12, 2018||64,000.00||19,845,623.38 *||Reality Check: November 15, 29, December 6, 13, 2018 Sponsor Spotlight: November 18, December 2||-|
|December 17, 2018||64,000.00||19,845,623.38 *||Reality Check: December 20, 2018, January 10, 17, 24, 2019 Sponsor Spotlight: December 16, 2018, January 2, 20, 2019||-|
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