#204 Student adoption plan in France - part 2

By Antonio-Clark

Summary

This 1-month proposal is the Part 2 of the French part of the student adoption plan: reinforce the implementation of Smartcash in the EDHEC Business School and beyond. It's a full communication campaign done in April during the biggest student event in Europe: the CCE.

Description

Click the link below if you prefer watching the 10-minute video presentation instead of reading:

https://youtu.be/gi3tU7ASD3o

 

Big picture:
As all smarties our final long-term goal is to achieve global adoption. We already highlighted the importance of student adoption in this process. They are naturally opened to new technologies and will be tomorrow's leaders.

With this proposal I’m following my work on the student adoption in my Business School: the EDHEC Business School. 

Right now, we're focusing on building rock solid foundations in this Business School because it's a Top 5 French Business School with a lot of network. From there we'll expend to other major schools in France, and finally connect with others around the world.

 

What has been accomplished so far ?

Sustainable%20Week%20Poster750

Together we made a crypto-currency - Smartcash - sponsor 2 students association in France, for the first time ever: Smartcash is officially sponsoring the Ecothink and oikos assocations. Now, Ecothink is the headquarter of Smartcash in the Business School, pursuing the goal of achieving massive adoption. 

VESTLOGOMODELEoneline750

The Ecothink asso just created the design above. It will be printed on the back of the association jackets and we'll have them at the CCE to represent the asso in front of other students associations.

SMARTCONF750

I also did a conference in my Business School explaining why Smartcash was a sustainable crypto-currency: the community fund makes massive adoption very beneficial to all.

 

 

With this proposal, we're going one step further,

I set up a 3 action short-term plan that will take place simultaneously to create a synergy:

  1. Reach influencers
  2. Go viral on social medias
  3. Create the event on the CCE boat race

     

Action 1:

Reinforce Smartcash presence in EDHEC by targeting influencers: contact the 60 presidents of the 60 student associations of EDHEC and offer them 1000 Smart each. This will directly make them Smartcash adopters, and because they are leaders of their asso, they will then spread the word around them.


Plus I’ll do 3 SmartTalks where I will talk about Smartcash with students in small groups. I’d offer mugs and T-shirts to attendees.

 

tSHIRTMUG

 

Action 2:

Go viral on social media thanks to a giveway to build more awareness in the EDHEC student network and beyond. I’d like to offer 5 times 500€ in Smartcash to pay for the Summer Holidays of 5 lucky students.

To be eligible for the 500€ giveway, the person would have to put his Smartcash receiving address on the comment section + share the giveway post on FB.

 

Facebook%20Post750

To make it easy to understand for non-crypto people, I’ll make a video tutorial and add some text to the post linking to Smartcash's website. Something like: "Create a Smartcash wallet FOR FREE at https://smartcash.cc/wallets/ and SHARE THIS POST to be eligible for the 500€ giveway."

For choosing the winners I’ll just pick 5. Like printing all names on a paper, cut it in small pieces and pick 5 blindly. I may do it live, record it and bring some people with me for this, so they see it’s fair. This thing should go viral as a ton of student should want to be part of it to win the money. 

I’ll submit the giveway post once a week to:

  • “Promo EDHEC” channel with 2770 students
  • my own FB with around 600 FB friends
  • the Ecothink association FB page with each post reaching about 500 people

I expect 100% of people seeing it and 30% of people creating a Smartcash address and sharing the post so it’d be about 1000 students.

 
 
Action 3:

Make students understand that Smartcash is truly part of the student life by exposing some big Smartcash logos on our boat at the biggest student event in Europe: the CCE. It’s a famous boat race in France gathering about 3500 students from various graduate schools.
We’d expose 3 big Smartcash logos on our boat and the Ecothink association members and myself will distribute about 2000 flyers to the students at the event to tell them to go on FB to be part of the giveway.

I expect to get 100% awareness during the event + get good pictures for media coverage.

SMARTCCE

And FLYER

FlyerCCE
 

Breakdown of costs:

  1. Smarts for asso presidents + goodies:
    60 x 1 000 smarts = 60 000 Smarts at current price of 0,068$ it is:
    60 x 68$ = 4080$
    Goodies for SmartTalks attendees:
    30 mugs + 36 T-shirts = 668 € or 822$

  2. Giveway prize: 5 x 500 € = 2500 € or 3078$

  3. Logo on the boat: 800 € or 985$
    Flyers to be distributed during the race: 2 000 flyers = 62 € or 76$

  4. 5% more budget just in case: 450$

  5. My fees for this 1-month work: 1 500€ or 1848$

TOTAL: 11339$

 

In one word, we'll make Smartcash the sponsor of this huge sport event and deliver a full marketing campaign. We'll use this rare occasion to build massive awareness and multiply the impact of the giveway and the influencers.

Thanks for reading.

 

 

Additional links

Link to the pre-proposal page of this proposal

Link to a detailed version of the previous proposal: Part 1 of this plan

Link to the official EDHEC Business School website

Link to the Ecothink student association website

Link to the Oikos International association website

Link to the Communication Task Force Page

Categories

Event

Milestones

Date Amount (US$) Amount (Σ) Description Status
April 05, 2018 3,078.00 183,038.95 * Giveway payment In progress
April 15, 2018 8,261.00 491,255.61 * Main payment In progress
* Estimated

Requested Amount

  • Total USD: 11,339.00
  • Estimated SMART: 674,294.57
  • Estimated BTC: 3.45238818

Schedule

  • Created Date: Monday, April 2, 2018
  • Voting Deadline: Monday, April 16, 2018 23:53:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Funds Allocated (Not Started)

Votes

73.20%
Yes (4,149,143.79)
26.15%
No (1,482,266.40)
0.65%
Abstain (36,999.20)

Voting Audit

Address Voting Power Vote Is Valid

Comments

  • Antonio-Clark 04/03/2018 00:05

    There is a little mistake: the giveway payment should occur the 5th of May not of April.