#204 Student adoption plan in France - part 2

By Antonio-Clark

Summary

This 1-month proposal is the Part 2 of the French part of the student adoption plan: reinforce the implementation of Smartcash in the EDHEC Business School and beyond.
It's a full communication campaign done in April during the biggest student event in Europe: the CCE.

Description

Click the link below if you prefer watching the 10-minute video presentation instead of reading:

https://youtu.be/gi3tU7ASD3o

 

Big picture:
As all smarties our final long-term goal is to achieve global adoption. We already highlighted the importance of student adoption in this process. They are naturally opened to new technologies and will be tomorrow's leaders.

With this proposal I’m following my work on the student adoption in my Business School: the EDHEC Business School. 

Right now, we're focusing on building rock solid foundations in this Business School because it's a Top 5 French Business School with a lot of network. From there we'll expend to other major schools in France, and finally connect with others around the world.

 

What has been accomplished so far ?

Sustainable%20Week%20Poster750

Together we made a crypto-currency - Smartcash - sponsor 2 students association in France, for the first time ever: Smartcash is officially sponsoring the Ecothink and oikos assocations. Now, Ecothink is the headquarter of Smartcash in the Business School, pursuing the goal of achieving massive adoption. 

VESTLOGOMODELEoneline750

The Ecothink asso just created the design above. It will be printed on the back of the association jackets and we'll have them at the CCE to represent the asso in front of other students associations.

SMARTCONF750

I also did a conference in my Business School explaining why Smartcash was a sustainable crypto-currency: the community fund makes massive adoption very beneficial to all.

 

 

With this proposal, we're going one step further,

I set up a 3 action short-term plan that will take place simultaneously to create a synergy:

  1. Reach influencers
  2. Go viral on social medias
  3. Create the event on the CCE boat race

     

Action 1:

Reinforce Smartcash presence in EDHEC by targeting influencers: contact the 60 presidents of the 60 student associations of EDHEC and offer them 1000 Smart each. This will directly make them Smartcash adopters, and because they are leaders of their asso, they will then spread the word around them.


Plus I’ll do 3 SmartTalks where I will talk about Smartcash with students in small groups. I’d offer mugs and T-shirts to attendees.

 

 

Action 2:

Go viral on social media thanks to a giveway to build more awareness in the EDHEC student network and beyond. I’d like to offer 5 times 500€ in Smartcash to pay for the Summer Holidays of 5 lucky students.

To be eligible for the 500€ giveway, the person would have to put his Smartcash receiving address on the comment section + share the giveway post on FB.

 

To make it easy to understand for non-crypto people, I’ll make a video tutorial and add some text to the post linking to Smartcash's website. Something like: "Create a Smartcash wallet FOR FREE at https://smartcash.cc/wallets/ and SHARE THIS POST to be eligible for the 500€ giveway."

For choosing the winners I’ll just pick 5. Like printing all names on a paper, cut it in small pieces and pick 5 blindly. I may do it live, record it and bring some people with me for this, so they see it’s fair. This thing should go viral as a ton of student should want to be part of it to win the money. 

I’ll submit the giveway post once a week to:

  • “Promo EDHEC” channel with 2770 students
  • my own FB with around 600 FB friends
  • the Ecothink association FB page with each post reaching about 500 people

I expect 100% of people seeing it and 30% of people creating a Smartcash address and sharing the post so it’d be about 1000 students.

Make students understand that Smartcash is truly part of the student life by exposing some big Smartcash logos on our boat at the biggest student event in Europe: the CCE. It’s a famous boat race in France gathering about 3500 students from various graduate schools.
We’d expose 3 big Smartcash logos on our boat and the Ecothink association members and myself will distribute about 2000 flyers to the students at the event to tell them to go on FB to be part of the giveway.

I expect to get 100% awareness during the event + get good pictures for media coverage.

And FLYER

Breakdown of costs:

  1. Smarts for asso presidents + goodies:
    60 x 1 000 smarts = 60 000 Smarts at current price of 0,068$ it is:
    60 x 68$ = 4080$
    Goodies for SmartTalks attendees:
    30 mugs + 36 T-shirts = 668 € or 822$

  2. Giveway prize: 5 x 500 € = 2500 € or 3078$

  3. Logo on the boat: 800 € or 985$
    Flyers to be distributed during the race: 2 000 flyers = 62 € or 76$

  4. 5% more budget just in case: 450$

  5. My fees for this 1-month work: 1 500€ or 1848$

TOTAL: 11339$

 

In one word, we'll make Smartcash the sponsor of this huge sport event and deliver a full marketing campaign. We'll use this rare occasion to build massive awareness and multiply the impact of the giveway and the influencers.

Thanks for reading.

 

 

Additional links

Link to the pre-proposal page of this proposal

Link to a detailed version of the previous proposal: Part 1 of this plan

Link to the official EDHEC Business School website

Link to the Ecothink student association website

Link to the Oikos International association website

Link to the Communication Task Force Page

Categories

Event

Milestones

Date Amount (US$) Amount (Σ) Description Status
April 05, 2018 3,078.00 14,837.95 * Giveway payment In progress
April 15, 2018 8,261.00 39,823.37 * Main payment In progress
* Estimated

Requested Amount

  • Total USD: 11,339.00
  • Estimated SMART: 54,661.33
  • Estimated BTC: 1.33209650

Schedule

  • Created Date: Monday, April 2, 2018
  • Voting Deadline: Monday, April 16, 2018 23:53:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones

Status

  • Funds Allocated (Not Started)

Votes

73.20%
Yes (4149143.78607319)
26.15%
No (1482266.39700448)
0.65%
Abstain (36999.19921875)

Voting Audit

Vote # Address Voting Power Vote Is Valid
82 SedoqWAymbuzm5AQrCVy5gKnpfGJvYdndM Σ 11280.60 YES True
81 SbdQ1isc9Yp4EF79ZQTUCAPGpk481CePFr Σ 10912.20 YES True
80 ShhfUb4DTNE47UFveCjUg5drfuRf4o1bZL Σ 11109.90 YES True
79 SkDkAirnuM5qHUEBcUY6kKqTDWBDvRQpCi Σ 10000.00 YES True
78 SMM5smLbxH6x4qE6VnkkAXMnNDFXGrDdX4 Σ 10000.00 YES True
77 ShmqEcKqoNUYJJcgZhZdEzi6oabcWofrmb Σ 10000.00 YES True
76 SXCWQaykp9tQZJqQKsaLYXwVzfYwDcrHLz Σ 10000.00 YES True
75 SfwzEyyk9hv9TUi3p5k5JSkmkUAwcAHJmK Σ 10000.00 YES True
74 SQKDJYNFgmdUPEgDNen3mxcXYNFVNFbUuc Σ 40123.40 NO True
73 Sk1pGsxizzpza6xbnGvKDr3LcrDm4oCx8b Σ 18.96 YES True
72 SWs9frJsjZc2nLJ3vTyRxwo4xWTbeXDLaZ Σ 1500.00 YES True
71 ScRSEiAvKSWw6jU44bEe7qG5EU6iBtjFjy Σ 46609.00 NO True
70 Sccr5LotGivWFqxvpL9pFW49ivzpYveyxv Σ 24857.00 NO True
69 Sb3Mekj9UZhAf1CTMdDmvz8QJmFdFYrgfT Σ 9589.55 NO True
68 SPzataf1kZ6vokYzhEyTtM9ZXu2eR4vig4 Σ 45.86 NO True
67 SUDmKrdRFXMyoZe5XNbSXaN6SatvBr1pCV Σ 10552.70 YES True
66 SYtGfJR8XWrke4UcddKTTHV9RxqQ2wGAmN Σ 10717.20 YES True
65 SisP2RaeH9JH3HSssP2AnSjDJekamhoMVm Σ 10736.40 YES True
64 SPCFz1gnHbBWpxZTq89WmuyZSeV2MAJ3Ah Σ 11453.20 YES True
63 SR1wEFaMcyMF7jEKJCj4Lk8vBUbwMPFwqr Σ 6185.88 YES True
62 SWapGLTwjF4mboL3y1a1P4uvyqsfKCgReT Σ 47903.71 YES True
61 SY5RZp5W47qoZbv5d8WvanicFHZtU3zYXT Σ 2.33 YES True
60 SNUb8ZmUH3bgoxhbeX91LTgwKkJPrKYw4Q Σ 36.53 YES True
59 SgAX7iUpUEcBaK6xeeMuF3zUo1e52TBs6n Σ 98.31 YES True
58 SNSasvhmKiNS7rs8FgryRG1BJAL7BScn1J Σ 1649.10 YES True
57 SVe8KzL4XhQ3bQ9FHDcjtwWa8AzMwbphWw Σ 1449.00 YES True
56 ShG3mCwcc2dwdWHfncES9o5bTYKsQnX4ie Σ 49.57 NO True
55 SRAaPjecV4NX75t7mCsuFGEPakKKLWX6xY Σ 564031.00 NO True
54 SUDUEXMgDkVqfq76E5VBVkZkFCT7CTaTWk Σ 705039.00 NO True
53 SU23x9nxibD1PQrGQvkevXj55xnW9ZVUiz Σ 4.99 YES True
52 SPg1fYEGo6XTeUzkFi3kn5FmSDJYoV2DVY Σ 9380.04 YES True
51 STowvdM3gPifu78d6HCvpxpLeAckHxrpXD Σ 36999.20 Abstain True
50 SMiQ9GJ7PBm7YQx7ZERd7TmwBovEHzVWkZ Σ 1802.75 NO True
49 SXtvRRNExU8yRiLzAGGLq3D4W4KLBGQfvy Σ 1100.00 YES True
48 SjrHT84MSk4RCECbxcmH9otvjw3XMGP2Lv Σ 11295.90 YES True
47 SaDV4zAK89AHvnGdmh4jRtbTVSD5jA1Sw3 Σ 11118.40 YES True
46 SiLV1C667Ao9TKPZ9idNXmEcQjeyiKE38A Σ 9865.48 YES True
45 SNsP7oqciP8vKFe7vbVWstBwp6xL6kh87E Σ 11307.40 YES True
44 SdXYNLMs7EJDfFsjzzNVwMoNcHs8RvBxR1 Σ 11142.50 YES True
43 SkSaY6JHMjJWf5jh7LdpV6neqCP76q9ekZ Σ 13466.90 YES True
42 Sem1JfsvmEc3c9ZfZ16AZw7ahgBnjbDPDu Σ 0.00 YES True
41 Sd8BD3QqocHdBMcV99w3jvG9jNPrK46wz3 Σ 11302.80 YES True
40 SfkwKvPQYiR8XHLhubgn8MJ2AxNtn1hBfk Σ 736.08 YES True
39 Sc9EJFb5rjdZT4agnWmAoZbZvr2ymjKkej Σ 1359.98 YES True
38 SUTKKg7AjpfmhS8qtq6BjSABvuE6ChUGTW Σ 1342.49 YES True
37 SY7SjKXs3nvoGJTjznD8SBcCYnSnwEdcz3 Σ 13421.40 YES True
36 SUN38JEJq6m7JEB8Hq4QGw4F1CbvEDAWub Σ 3272.39 YES True
35 SMoDC24Hi5fjt6SbYjcCdUvjJUgLAz2dSK Σ 14812.40 YES True
34 ShXSw2a9KDcb6SoJQdhy8N6o9MnvA7ZSt3 Σ 10.00 YES True
33 SbV5MxDNBDJuU3MbzW1fsYKJjTnfcR3W32 Σ 29.48 YES True
32 SNUK3N7ZALTwC3S4KByrDD4yvtMqYfXqWd Σ 10000.00 YES True
31 SN5DDjJL4rM4toehgidy6TvGf5Eq1oiDGx Σ 13752.70 YES True
30 SXKvwvnfHpdQqf9pr1FpF2V4V2er7oHHiQ Σ 11727.30 NO True
29 SZEHfQzjUUJtyALr93u7PAme1NrNdH2J8D Σ 11531.20 NO True
28 SX8rV51FeZQpqB7jRmSyxk97RZZ1soZQaX Σ 31.71 YES True
27 Sfr4EM5vpo5CtQGS88prYsxfQMYiTgTVSa Σ 60.00 YES True
26 SVEyQAoEGoJT9T8B9m4wVWk4XBFgpPf1Nu Σ 135.00 YES True
25 SaXL4ieWWjzCkqY52iVpyX6Rrj1H8BizNP Σ 3.07 YES True
24 SVTRnH5ZnAdJHfSJNAVyZ1tV35dqjCxSuD Σ 10000.00 YES True
23 SQc9kXpeDE8wkYENjX9LZCMgW6q49b5jWE Σ 0.98 YES True
22 SPEK5z3Sz6P6XeZQrMaqKqrYZ1i8EMnqMd Σ 59.00 YES True
21 STdgfx43Kqf5GLcVstHCyJtDW9AB5L5Goi Σ 3699354.00 YES True
20 SUXJULRYwz3pT3jhh6T2nCaV6Uz5YGdjoF Σ 5168.48 NO True
19 SZQTVJkHtAnezxHfzDAEbXh5hSYMCgvW7i Σ 120.00 YES True
18 Se71aGruxGhzfk1f1VZPi4x5JZPGdd4VcU Σ 10355.00 YES True
17 SfhvZrR9bkNxQPqVXm3apSWkVqdovANfLD Σ 247.78 YES True
16 SPvfRf1Yz6AawkT2wp1QhGxDboWdNTbN3g Σ 10794.50 YES True
15 ShJUURqaiLDSs1Do7EHSd7VwybBFcLEbS4 Σ 10000.00 YES True
14 SMgwFwWzeJ35H9ddd7bbMBoTeUVehkWCVd Σ 10000.00 YES True
13 SVu4CZ8ufyv8zovqZe418mWUcjefJzpzVi Σ 1738.29 YES True
12 SjsRcmP8smsv5yR6r6vnBKKdANA6rptp2i Σ 121.99 YES True
11 SjVpURTwRDqSxKFxfWci5QSvURFRkENVj3 Σ 1241.00 NO True
10 STQTSbzsdJb2X9LZ5FABKiY4J1YztGrqC6 Σ 55505.95 NO True
9 SiwCA6osjvJ2NUgXcVpvaHqfYYC4XAkGc3 Σ 4945.34 NO True
8 Sg4pN9S5NLN9YcrTqABK3minSLKvEwNueJ Σ 10000.00 YES True
7 Sb32Kd7xZ25X5R79CWuAiga15teiAwoiPc Σ 10000.00 YES True
6 SSxK6X7HgcdhvtrzCt7WdTYYaq5qRUUVgP Σ 10187.10 YES True
5 SdoGeMjMvLhyh3Hf5USDPUVj3KT74X3Lgz Σ 10000.00 YES True
4 SbfnTsAi4uSZHuawS4njFhXRWsFqBQwRcP Σ 10000.00 YES True
3 SMdNWd45cy9PvqucaAycVxV95FZjNN9kta Σ 1243.00 YES True
2 SWqzu5iKhtrp5AvDz1r2o3dHgTbPNsjK6a Σ 10.00 YES True
1 SYprroVSkS93Twnu8AM91SXVnvDKLbZDRM Σ 10355.00 YES True

Comments

  • Antonio-Clark 04/03/2018 00:05

    There is a little mistake: the giveway payment should occur the 5th of May not of April.