#148 Trademark & Hub Office in Central Europe

By Frank1789


Creating a


The problem:
As seen on Antshares/NEO the brand name has a great impact on the currency itself. Smartcash is a great product, but will have certain troubles with registering such a common word like "smart" and "cash" as a trademark. It is crucial to have a internationally protected brand in order to be successful on the next level of business development. Unfortunatly the trademark is already taken. (see here: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:18zilv.3.3 )

This necessity to rebrand smartcash into a community trademark arises out of the need beeing perceived as reliability, fast, and confident.

The solution:
Therefore we will create the first European Hub Office, where we will steadily work on implementing the product on the everyday money usage in Europe. In the first step we will create an international competition proposal to several marketing agencies in order to investigate target user groups and creating a marketing strategy on base of a new brand.

In November 2018 we will present all the created concepts of the marketing agencies and let the smartcash community vote which brand will win. In fact the Hive Structuring Team will have to accept the vote of the community and rebrand all wallets and websites. But we will support this process with the rebrand bounty for all contributers, who may apply to us.





Date Amount (US$) Amount (Σ) Description Status
April 30, 2018 257,600.00 87,387,796.92 * Opening European Office (3 years of operation incl) -
November 29, 2018 500,000.00 169,619,171.04 * Marketing Agency Competition (brand & marketing strategy) -
February 28, 2019 500,000.00 169,619,171.04 * Contributor Bounty -
* Estimated

Requested Amount

  • Total USD: 1,257,600.00
  • Estimated SMART: 426,626,138.99
  • Estimated BTC: 136.30705141


  • Created Date: Thursday, January 25, 2018
  • Voting Deadline: Thursday, February 8, 2018 14:56:00 UTC
  • Payment Date: Payments will be made in accordance with the delivered milestones


  • Not Funded


Yes (99,004.63)
No (1,999,382.76)
Abstain (0.00)

Voting Audit

Address Voting Power Vote Is Valid


  • ArcherBullseye 01/26/2018 13:17

    Broken link for the trademark. You might have wanted to open the pre proposal and ask for feedback before submitting it.

  • Frank1789 01/26/2018 14:55

    Thanks for the notice Archer. Unfortunately the linked system does not support linking to a specific trademark. Just go to the following page and search for „smartcash“. There is one „live“ trademark. http://tmsearch.uspto.gov

  • smartdealmaker 01/27/2018 15:34

    While there are european trademarks for smartcash https://euipo.europa.eu/eSearch/#basic/1+1+1+1/100+100+100+100/smartcash we could just use smartcawh coin, smarthive or smarthive cash so this seems a long and costly process. We also probably don't need to get offices yet. What we need is to create a growth strategy and invest in some cool project to help us achieve that and society at the same time. My business partner and I have built around 20% of the technology that would help society make better purchasing decisions that help charities, not for profits and ethically minded shoppers save money and share resources but not at the expense of people or the planet. Have a look at https://www.smartdealmaker.com/2017/08/21/sustainable-options-ethical-shoppers

    Frank1789 01/29/2018 08:41

    Hello smartdealmaker! Thanks for your feedback. I am sure that you know that "We also probably don't need to get offices yet" is not an argument. Normal small startups struggle with getting the attention of the end-users because there are no enough funds. But as you see Smartcash has enough funds to make a real great and high professional market entry e.g. in Europe. But it seems, that nobody wants to attack any market shares. And it seems that at least two developers with more then 1,2m votes are bashing this vote. Why? Is Smartcash a SCAM? Isn't it community driven? Let's start the BIG THINGS HAPPEN!

    thecryptocaveman 01/30/2018 01:02

    Seriously, this is how your are going to cry '"Smartcash a SCAM", because your unprofessional, incompetent proposal got trashed like it should. Startups work under the umbrella for months to deliver something unqiue. Smartcash is baby as of now and nothing unique about it which would change in future only when there will be new innovations and innovative use of its currency starts happening. It would require to fund technical advancement first and not spending millions on offices. Also, if your proposal would have been very detailed which includes citations, your past experience, benefits and proper roadmap than may be community would have discussed about it.

  • breatheazores 01/30/2018 01:59

    Change the name to Smash Address: SVrVexZDsnKWsxZbidZPJJYRMi4DUCxig9